SGS,
the world’s leading testing, inspection and certification service provider, has
published an article looking at the importance of differentiating products in the
crowded market for electrical and electronic (E&) products.
Consumers
are no longer passive. E-commerce, and the ability to access online resources,
has encouraged consumers to become actively engaged in the process of choosing
what E&E products to buy. It is no longer enough for manufacturers to make
products that simply conform to regulations, they must make their products
stand out in the marketplace.
SGS’s
Consumer Compact article looks at the challenges facing manufacturers and
brands and the ways they can differentiate their products in a competitive
market.
Read
the original Consumer Compact article, ‘The Importance Of
Performance Assessment In Competitive Electronics Markets.’
SGS Performance Marks
SGS
Performance Marks tell consumers that the products they are buying have
independently and robustly been tested against recognized standards for safety
and performance. They can be applied to a wide range of products, including
household appliances, lighting products, consumer electronics, batteries, power
tools, healthcare devices and wireless/RF products. They increase transparency,
thereby improving trust and helping manufacturers to differentiate their
E&E products in the market. After all, it’s only trusted because it’s tested.
Learn more about SGS Performance Marks
for EE Products.
Subscribe here to receive SGS Consumer Compact direct to your inbox.
For more information, please contact:
Email: CP.media@sgs.com
Website: www.sgs.com/ee
LinkedIn: sgs-consumer-goods-&-retail
About SGS
SGS is the world’s leading inspection, verification,
testing and certification company. SGS is recognized as the global benchmark
for quality and integrity. With more than 89,000 employees, SGS operates a
network of over 2,600 offices and laboratories around the world.